Bol.com is a pioneer when it comes to sustainability. They help customers to make conscious choices when they shop online – and they make sure that the delivery of the products has minimum impact on the environment. These are important steps which the online store likes to share with the world. But: how do you make sure that your sustainable message is sincere and fits the reputation of bol.com? You want to make sure you’re spreading the honest message and don’t want to make the company greener than it is: so-called greenwashing.
Our approach: from inspiration to strategy
Every company wants to be recognizable and unique with a sustainable story. With competition everywhere the question ‘how?’ arises quickly. Well, if you want to tell the world about your green activities, De Wolven has got your back. Bol.com found out during one of our workshops at Circl (now that’s what we call KARMA!). Inspired by our knowledge about sustainable successes in the media, bol.com asked us to help spread their green corporate story. What started as a couple of corporate strategy sessions led to creating a complete strategy for the sustainable communication of bol.com.
The result: from pr-project to pr-partner
The collaboration worked so well that De Wolven is now partner in the sustainable communication of bol.com. An example of a project we worked on is the Binnen 2 uur bezorgd campaign, a campaign about sustainable delivery within two hours.