Did you know that regularly checking your skin can literally save your life? The chance does not exist, because more than half of the Dutch from 20 to 50 years checks his or her skin too little or never at suspect spots. Yet it is of vital importance: as many as 99% of patients with melanoma cancer survive the disease through early detection. In other words, the highest time to make the Dutch more aware. That is why De Wolven, in collaboration with Operator Studios, developed the #checkjezelf (#checkyourself) campaign for the Melanoma Foundation.
Creating the campaign name #checkjezelf
Instigating a survey via research agency PanelWizard. This research revealed various media-worthy results
Generating publicity in the media
Creating content for the Facebook page and Twitter account of the Melanoma Foundation
Daily managing the Facebook page, Twitters account and YouTube channel of Stichting Melanoom