Create more awareness about circular entrepreneurship in the run-up to the Week of the Circular Economy.
We inspired the Dutch business community with stories about experiences from entrepreneurs who are already working with a circular business model. Unexpected collaborations were highlighted. Pitfalls and tips were discussed. Also, facts and figures showed the financial benefits. We developed a LinkedIn campaign in order to hit the target group with this content.
Our LinkedIn campaign was a huge success and reached many people. The ambassador’s network grew by 300%. Followers posted enthusiastic reactions and shared our posts fanatically. Via MT we realized over 15,000 unique page views. Also, 10 articles were shared 2,000 times by MT readers. The campaign also received an extra boost thanks to Prince Carlos de Bourbon de Parme who joined Eva Jinek to talk about the importance of a circular economy.