The GaiaZOO animal collection has been expanded with no fewer than 400 large flamingos. It is the largest flock of flamingos that can be admired in a European zoo. Groups of this size can only be visited in Singapore and Dubai. But how do you get national press to most southern part of The Netherlands – Kerkrade- for this wonderful, pink phenomenon? It is up to De Wolven to pitch this story the right media. And spoiler alert: it worked!
Approach: good visuals is key
In addition to inviting and informing the press about this special group of flamingos, we decided to focus on strong visuals: photo and video.
Result: a lot of media attention for these pink adorable birds
From national news papers, television, radio and online media. It was big national news. Journalists like to travel for something as special as a group of large flamingos. And those who were unable to come were happy with the good images.
Leonne van de Ven:
“let’s be honest. A video of a large group of large, pink flamingos that run back and forth together is actually reason for success. We need this kind of nice videos that give color to our day. And that we also put the problem of the flamingo on the map, that is of course a bonus. “