‘Making parents of young children aware that good sun protection can save lifes’.
In cooperation with Spot the Dot and The House of Bandits, we developed the campaign #funinthesun.
The campaign video shows the struggles of parents when they try to protect their children against the sun. De Wolven came up with the concept and set up an influencers campagne to reach the largest audience possible. The House of Bandits and Spot the Dot produced the campaign video.
Concept and elaboration of the #funinthesun campaign
Development and implementation of the influencer campaign
Generating as much publicity as possible in the media
Social media campaign: creating social media content and managing social media pages and advertisements of Stichting Melanoom (the Melanoma Foundation)
Over 40 different media paid attention to the #funinthesun campaign. The campaign video was viewed 196,400 times via Facebook and generated over 35,700 views on Youtube. Some highlights: publications in De Telegraaf, Het Parool, regional media and collaborations with 17 mom bloggers, among others Mama to the Max, Love2bemama, Moodkids and Wij á la Mama.