GaiaZOO Influencer campaign and structural PR support
Make GaiaZOO widely visible among a diverse target audience and generate as much free publicity as possible during unique press moments.
In the run-up to the various school holidays we put our teeth into influencer campaigns with mommy bloggers.
We also provided structural support for mediagenic moments such as the birth of the lion cubs in May 2016. How did we do that?
Critically checking press releases and adjusting if necessary
Personally approaching important media
Setting up, monitoring and implementing a successful influencer campaign
Watchdog function: spotting and utilizing opportunities for GaiaZOO
Great content on different channels and a lot of engagement with the target group. Thanks to the influencer campaign, we generated promotions, unique content and reviews on prominent mommy blogs. In addition, the cub birth received a lot of online and offline attention in national and regional media.