The question

Do you know the story of the green oasis Circl on the Zuidas? This circular hotspot with restaurant, rooftop bar, green roof garden and event and work spaces opened in the summer of 2017 in the business heart of the Netherlands. Since then Circl has shown that it can be the meeting place where people from different backgrounds come together. The ABN AMRO team behind this concept wanted to share this with the influencers in the world of art, architecture, food and lifestyle. De Wolven was the lucky one and accepted the challenge to connect a colourful collection of influencers to Circl.

Our actions

Circl wants to stimulate the circular movement in the Netherlands by bringing people together who share their experiences and ideas. So what if we put a lifestyle journalist at the table with a catering professional and an art blogger? Food connects! That is why, together with Circl, we organized a culinary and circular journey through the building.

The results

From personality Chef with Lef, to blogger Barts Boekje, from lifestyle platform Esquire to hotspot expert Greater Venues. They and other influencers got a taste. And … the thumbs went up. According to them, there is now actually a reason to come to the Zuidas! Extra fun: we were told that they normally always have the same people at an event and that was different this time. So it was a unique experience for the influencers.

Watch the aftermovie of Mister Cocktail here.

Category
CIRCL
Tags
Content creation | Influencer marketing | Publicity

Influencer event: CIRCL