Influencer event: CIRCL

Category
Cases
About This Project

Circl
Influencer event

The assignment?
Do you know the story of Circl, the green oasis located at the Zuidas? This circular hotspot in the business heart of Amsterdam opened its doors in the summer of 2017 and includes a restaurant, rooftop bar, green roof garden and green working spaces. But is hanging out with corporate guys in grey suits a good idea idea for sustainable fun? It definitely is. Circl shows that it is an interesting meeting place where people with different backgrounds come together. The ABN AMRO team behind this concept wanted to share this with influencers in the world of art, architecture, food and lifestyle.

De Wolven was the lucky one to accept the challenge of bringing together a bunch of diverse influencers at Circl.

Our role
CIRCL wants to stimulate the circular movement in the Netherlands by bringing people together who share their experiences and ideas. So what if we put a lifestyle journalist at the table with a catering professional and an art blogger? Food connects! That is exactly why we decided to organize a culinary and circular journey through the building together with CIRCL.

The result
From personality Chef with Lef, to blogger Barts Boekje, from lifestyle platform Esquire to hotspot expert Greater Venues. All of them got a sneak peek and… their thumbs went up! According to them, there is finally a good reason to come to the Zuidas. Extra fun: we were told that they normally always see the same people at events. So it was also an unique experience for the influencers. Watch the aftermovie of Mister Cocktail here.