influencer event amsterdam
About This Project

Influencers event

The assignment

Generate greater name recognition for the recycle stores of Boedelruimers (Stock Clearers) and get more people into the stores.

Our role

The Young Wolves organised a high tea for social influencers in the centre of the recycle store in north Amsterdam. The crockery, tables, chairs, everything came from Boedelruimers. During the high tea, there was a recycle fashion show and a recycle safari gave the influencers a chance to hunt for cool stuff.

The result

Full page coverage in the daily newspaper; the Metro, and radio interviews on FunX and AmsterdamFM. In addition, a lot of attention was generated via relevant blogs and social media such as Interior Junkie, Go with the Vlo and Stoere Vrouwen (Tough Women). After the campaign, the store-owner said a new audience had been attracted. The stores are now also frequented by younger, trendier people looking for clothes. Furthermore, the event gave the staff a positive vibe, which was an extra bonus.