BOEDELRUIMERS (STOCK CLEARERS)
Generate greater name recognition for the recycle stores of Boedelruimers (Stock Clearers) and get more people into the stores.
The Young Wolves organised a high tea for social influencers in the centre of the recycle store in north Amsterdam. The crockery, tables, chairs, everything came from Boedelruimers. During the high tea, there was a recycle fashion show and a recycle safari gave the influencers a chance to hunt for cool stuff.
Full page coverage in the daily newspaper; the Metro, and radio interviews on FunX and AmsterdamFM. In addition, a lot of attention was generated via relevant blogs and social media such as Interior Junkie, Go with the Vlo and Stoere Vrouwen (Tough Women). After the campaign, the store-owner said a new audience had been attracted. The stores are now also frequented by younger, trendier people looking for clothes. Furthermore, the event gave the staff a positive vibe, which was an extra bonus.