Launch Grand Prestige Vatgerijpt
In the fall of 2016 an exciting tasting adventure was going on in the cellars of beer brewery Hertog Jan. For nine months Crown jewel Grand Prestige had matured on wooden barrels of port, bourbon and brandy in Arcen, a small town in the south of The Netherlands. In addition, master brewer Gerard had initiated a special collaboration with barrel-aging experts from Goose Island in Chicago. The Grand Prestige had also matured in Chicago on barrels of the world famous beer Goose Island Bourbon County Stout. In March 2017 all of the barrels were emptied and the beer was bottled which meant the finale of a long and beautiful tasting adventure.
De Wolven had the honor to tell the story of Hertog Jan Vatgerijpt to the public.
The launch of the new beer had a free publicity value of more than € 982,565.00. Some examples:
Attention for Hertog Jan Grandprestige Vatgerijpt in AD Magazine, Telegraaf Vrij, Esquire, JFK, Elle Eten, Playboy, Quote, Panorama, Nieuwe Revu, New Scientist, Hollands Glorie and Foodies.