The assignment Generate free publicity to spark public interest in our new licorice concept.
• Personal visits to editorial offices to invite them to sample the new licorice chocolate balls.
• Pitching Meenk’s story to all relevant media.
• Organising competitions with various bloggers.
• Matching Meenk with potential new partners.
We generated a lot of free publicity with popular women’s weeklies such as Vrouw and Viva, as well as the AD national daily. We also piggy-backed via the social media outreach of well-known women’s and cookery magazines such as Linda, Cosmo, Francesca Kookt and Betty’s Kitchen. Thanks to the new partnership with the popular ladies magazine; Viva, Meenk’s balls were included in their Viva400 goodie bag.