PR & Press launch: Rosada

Category
Cases
About This Project

Rosada
PR & press launch

The assignment
Rosada celebrated its expansion on 13 May 2016. With its 45 new retail premises and 8,000 extra square meters of shopping fun, the fashion outlet in Roosendaal was one and a half times larger than before. De Wolven had the honour to provide publicity for the new Rosada.

Our role

  • Identifying interesting and mediagenic information and hooks for B2B, B2C and regional media
  • 1-to-1 approaching of key media
  • Creating content for a partnership with Telegraaf VROUW
  • Creating an ‘audience attracting’ moment at the opening event. The result was a catwalk show – followed by a meet & greet – with famous stylist Fred van Leer.

The result
The opening of the renewed Rosada had a free publicity value of more than 360,000 euros. Some examples:
Media attention for Rosada in Het Financieele Dagblad, AD and Trouw. Gerben Boomsma, managing director of Stable (manager and developer Rosada), was the main guest at BNR’s ‘Zakendoen Met’. Rosada was prominently presented in regional media such as BN / De Stem, PZC, Brabants Dagblad, De Gelderlander and Omroep Brabant. VROUW and Grazia also published an announcement from Fred’s Fashion Contest. Bloggers and vloggers like Good Girls Company and RDazzle reported about Fred van Leer’s fashion. And last but not least: articles about Rosada and new gems in this fashion outlet (such as a Haribo store) in trade media such as Retail News, Vastgoedmarkt, Vastgoedjournaal, Shopping Center News and InStore.