PR workshop: Week van het Nederlands

Category
Cases
About This Project

De Taalunie
Social media and PR workshops

The assignment
Give participants of Week van het Nederlands (the week of the Dutch language) tools to get started with social media and PR. Inspire them to get to work with communication about their own initiatives.

Our role
Through PR and social media workshops De Wolven and Bloom Communications – our partner in Belgium – taught the participants in The Netherlands and Belgium the tricks of the trade.

Workshop programme

  • What is PR?
    • The basics of PR explained
  • How to reach the media?
    • Practical tips and tricks to have successful contact with media for the purpose of publicity
  • Social media
    • Tips with examples of how to optimally use Facebook, Instagram and Twitter
  • Getting started
    • Assignments to practice the freshly taught knowledge. Think of: writing a press release, creating social media content and mapping out concrete opportunities.

The result
Informed and enthousiastic participants of Week van het Nederlands.