Generate as much substantive press attention as possible around the opening of the renovated Museum Square Limburg in Kerkrade, with its Columbus Earth Theater, Cube Design Museum and Continium Discovery Center.
Identifying interesting and mediagenic information.
Translating this into useable content and developing press materials.
Approaching key media one-on-one.
Organising and supervising an exclusive preview.
The exclusive previews were covered in the national dailies NRC and de Volkskrant. Other widely distributed publications such as Metro, Elle, Elsevier, Kek Mama and BNR radio also mentioned the cultural institutes around the time of the opening. Partially due to all the attention we generated, the number of visitors far exceeded expectations within the first months of the opening. Exceeding expectations is why we do it!