THE RAINBOW GROUP
Help the Rainbow Group to recruit more than three hundred new volunteers. The Rainbow Group is a large, informal caregiver in Amsterdam. The new volunteers were needed to offer permanent support to the increasing number of people reliant on the group’s aid.
The daily newspaper, het Parool, and the radio stations Echo and AmsterdamFM reported on the campaign launch. The mass-circulation daily, de Telegraaf, reported extensively on the speed-date event, as did MUG magazine. Last, but certainly not least, more than 300 new interested people signed up with the Rainbow Group thanks to the campaign.