Social media campaign iktoon
Create an online community on different channels that actively expresses the core message of iktoon (everyone’s art) and ensure online visibility in the broadest sense of the word.
We have reached many people by creating the right content. Also, the existing Facebook page became three times larger. We improved the followers’ engagement by making clever use of the advertising budget on the right posts. Followers started to post their own artworks more regularly. The hashtag #iktoon was used more than 300 times and many beautiful images were provided by loyal followers.
By using three influencers, we have made Iktoon visible to a young target group. +170,000 people watched the videos and the #iktoon hashtag was often used on YouTube
In total we have reached 845,000 people in the Netherlands with all social actions, shares and influencers. A huge success!