Pr-check: VU Amsterdam

About This Project


The assignment

Putting the finishing touches on the new communications plans in close collaboration with the communication team of the VU.

Our role

De Wolven carried out the PR-Check for the VU. This tool provides a communication department an easy accessible way to explore how to maximise their communication with the press and their target audience. We evaluated how well the VU’s current way-of-working met the press’ practical requirements and we recommended possible improvements.

The result

VU spokesperson Aukje Schep says: “With the PR-Check, De Wolven helped us to upscale our media strategy and its implementation. Eva and Jill are full of creative ideas, but they are also analytical and critical in a very constructive way.  Besides that, they are very pleasant and fun to work with. The PR-Check is a great way to upscale your media policy.”