Pr-check: VU Amsterdam

Category
Cases
About This Project

PR-Check

The assignment

Putting the finishing touches on the new communications plans in close collaboration with the communication team of the VU.

Our role

De Wolven carried out the PR-Check for the VU. This tool provides a communication department an easy accessible way to explore how to maximise their communication with the press and their target audience. We evaluated how well the VU’s current way-of-working met the press’ practical requirements and we recommended possible improvements.

The result

VU spokesperson Aukje Schep says: “With the PR-Check, De Wolven helped us to upscale our media strategy and its implementation. Eva and Jill are full of creative ideas, but they are also analytical and critical in a very constructive way.  Besides that, they are very pleasant and fun to work with. The PR-Check is a great way to upscale your media policy.”