A better environment starts under your feet: communication for flooring manufacturer Interface
The built environment is one of the most polluting sectors there is. In 2019, it was revealed that this sector is responsible for a staggering 39% of all CO2 emissions in the world. Since 1994, flooring manufacturer Interface has been working to reduce their negative impact on the earth: the company launched their Mission Zero back in 1994 and celebrated the successes of this mission in 2019. Then the Climate Take Back mission was launched, with the goal of being a carbon-negative company by 2040. To the Wolves, the question is to achieve maximum publicity for the sustainable steps Interface is taking on this journey. After all, a good example leads the way and by sharing knowledge Interface wants to encourage not only their customers but the entire built environment to follow their example.
Interface provides flooring solutions to offices, hospitals and schools, among others. In this way, the company helps its customers with their sustainability goals. As part of the Climate Take Back mission, the first CO2-negative carpet tiles (cradle-to-gate) were launched in 2021. Through press releases, interviews in trade media, product launches and awards, De Wolven communicates about these steps. With trade media, national media, platforms that specialize in sustainable steps and by developing case studies and blog posts. In the podcast series ‘Design with an eye for the climate’, presented by sustainability manager Janneke Leenaars, Interface provides inspiration and insight into how the built environment can contribute to the realisation of the Paris Agreement. This approach has resulted in a lot of visibility in recent years. For example, the Climate Take Back mission was written about in Trouw, De Ondernemer, Change INC., Milieu Magazine and Duurzaam Ondernemen, among others, Interface received a special oeuvre award from the Sustainable Brand Index and was in the finals of the Circular Awards.
We at interface have now been working with De Wolven for nearly a year. When searching for a PR agency, we were specifically looking for a partner that could think outside the box, be creative and most importantly be a sparring partner to pave the road we are creating with our sustainability vision and achievements. De Wolven has become all that to us and more. De Wolven think along with us, challenge our organisation to constantly better ourselves and actually walk the talk.
Louise Emanuelsen, Marketing Director, Interface
Through our work for Interface we know how much impact the built environment has on nature and the climate. As more and more buildings will be constructed in the coming years, it is all the more important that this is done in a future-proof way. It is therefore very inspiring to work for such a pioneer in this field and to ensure that as many people as possible know about the Climate Take Back mission.'
Steff van Dorp, communications consultant
