B2B LinkedIn campaign: NEDERLAND CIRCULAIR!
The question
During Circular Economy Week, it’s once again time for circular leaders to inspire others to do circular business. From banks to stone wool producers, each participant is opening their doors. Their goal? To inform and activate other organizations to get their teeth into the promising and urgent transition to a circular future. But what does circular entrepreneurship really mean and why the urgency? It is up to De Wolven to create more awareness about the what and why of circular entrepreneurship in the run-up to the Week of Circular Economy.
Our actions
We inspired the Dutch business community with experience stories of entrepreneurs who are already working on a circular business model. Unexpected collaborations were highlighted. Pitfalls and tips were discussed. And facts and figures made clear what it can mean for the wallet. To hit the target group in the heart with this content, we developed a LinkedIn campaign.
The result
Our LinkedIn campaign created an oil slick that reached and informed more and more people. The ambassador’s network grew by 300%. People reacted enthusiastically and shared fanatically. Through MT we realized over 15,000 unique page views and the 10 articles were shared 2,000 times by MT readers. The campaign received an extra boost thanks to Prince Carlos de Bourbon de Parme who joined Eva Jinek to talk about the importance of a circular economy.
