Influencer campaign #funinthesun
The question
Keeping children properly covered in sunscreen can be a real struggle. Yet it is incredibly important, because children’s skins are delicate. Sunburn at a young age increases the risk of melanoma, the worst form of skin cancer. It is therefore high time to make parents of young children aware that good sun protection can literally save lives. This is what we at De Wolven set out to do.
Our actions
In collaboration with Spot the Dot and The House of Bandits, we developed the #funinthesun campaign.
The campaign video shows the struggle of parents when trying to protect their children from the sun. De Wolven came up with the concept and brought the campaign to the attention of as large an audience as possible through an influencer campaign. The House of Bandits and Spot the Dot produced the campaign video.
- Concept and development of the #funinthesun campaign;
- Development and implementation of influencer campaign;
- Generating as much media publicity as possible;
- Social media campaign: creating social media content and managing social media pages and ads of the Melanoma Foundation.
The results
The #funinthesun campaign was picked up by over 40 different media outlets. The campaign video was viewed 196,400 times on Facebook and generated over 35,700 views on Youtube. Some highlights: publications in De Telegraaf, Het Parool, regional media and collaborations with 17 mom bloggers including Mama tot the Max, Love2bemama, Moodkids and Wij á la Mama.
