pr & press launch: Rosada

The question
Rosada, the fashion outlet in Roosendaal, celebrated its expansion on May 13. With 45 new storefronts and 8,000 additional square meters of shopping pleasure, the fashion outletl became one and a half times larger than before. De Wolven, from then on Rosada’s permanent PR agency, had the honor of handling the publicity for the renewed Rosada.

Our actions

  • Identifying interesting and mediagenic information and targeting B2B, B2C and regional media;
  • Approaching key media within these target groups 1-to-1;
  • Creating content for Telegraaf VROUW, with whom we entered into a partnership;
  • Devising and executing a ‘crowd-pleasing’ moment at the opening event. This was a catwalk show – followed by a meet & greet – with Fred van Leer.

The Result
The opening of the renovated Rosada had a free publicity value of over 360,000 euros. A few examples:
Ample attention for Rosada in the Financieele Dagblad, AD and Trouw. Gerben Boomsma, Managing Director of Stable (manager and developer of Rosada) was the main guest at BNR’s Business Talk show. Rosada was prominently featured in regional media such as BN/De Stem, PZC, Brabants Dagblad, De Gelderlander and Omroep Brabant. An announcement of Fred’s Fashion Contest in Grazia and VROUW. A report on Fred van Leers fashion by bloggers and vloggers like Good Girls Company and RDazzle. Articles about Rosada and new gems in this fashion outlet (such as a Haribo store) in (trade) media such as Retail News, Vastgoedmarkt, Vastgoedjournaal, Shopping Centre News and InStore.