Press launch: Meenk
The question
Crazy about chocolate and licorice? Say no more, because Meenk developed real chocolate liquorice balls. Meenk called in De Wolven to bring this new liquorice concept to the attention of the general public through free publicity.
Our actions
- Personally visiting editors to have the licorice chocolate balls tasted;
- Approach all relevant media with Meenk’s story;
- Set up contests with various bloggers;
- Linking Meenk to new collaborators.
The results
Plenty of free publicity in media such as Vrouw, Viva and AD, but also via the social media of Linda, Cosmo, Francesca Kookt and Betty’s Kitchen. Thanks to new cooperation partner Viva, Meenk’s balls were in the goodie bag of the Viva400.
