A campaign stands or falls with reaching the intended audience. We develop concepts for campaigns that we realize, often together with partners. For example, we created a B2B LinkedIn campaign for Nederland Circulair (which is focused on circular economy), a social media campaign for iktoon (a platform for amateur art) and the influencer campaign Discover Your Spot and the cross media campaign #checkjezelf for The Dutch Melanoma Foundation.
In addition to developing campaigns ourselves, other agencies ask us to help them out with the PR activities within a broader campaign. By being involved in the process at an early stage, we assess the campaign regarding the news value and advise on the campaign strategy and media opportunities. This allows our partners to set up the campaign in such a way that all possibilities of publicity are used.
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