When Joost was still a journalist, he made no secret of his fascination for pr. At Het Parool he did an internship as Art and Media editor. He completed his studies with the master’s degree in Journalism and Media. When writing his master’s thesis on newsjacking, he came in contact with De Wolven for the first time. After graduation, Joost joined Trouw and worked as economics editor, news editor and online editor. His experience as a journalist he is now using to provide customers with advise.