A green corporate story for bol.com
Bol.com is pioneering sustainability. They are helping customers make a more conscious choice in their purchases and ensuring that package delivery has an increasingly limited impact on the environment. Steps that the store is happy to share with the outside world. But how do you ensure a sincere sustainable message that fits with the corporate story of the blue web store? After all, you don’t want to make Bol.com Billie greener than it is and therefore be accused of greenwashing.
Approach: from inspiration to strategy
Being recognizable and distinctive with a sustainable story. With all the competition out there, the question quickly arises: how? But interpreting green stories is exactly what De Wolven is so good at, and bol.com discovered this during one of our workshops at Circl. (KARMA!!!) Inspired by our knowledge of sustainable successes in the media, the store asked us to help them with their green corporate story. What started with a single corporate strategy session has grown into an overall strategy for sustainability communications for Bol.com
Result: from PR project to PR partner
Curious about the message that tells bol.com’s sustainable story? Check out the store’s website. Even better: the collaboration went so well that De Wolven is now a permanent partner in bol.com’s sustainability communication strategy and supports the store in its communication of sustainable innovations such as: Delivered within 2 hours.
"I can be brief: Bol.com is a dream client. Content challenging projects with the theme of sustainability. And that in cooperation with a passionate CSR team, which has the hard ambition to change the retail world. As a consultant, you couldn't wish for more!"
Jill Bakker, PR Advisor
