pr & social media: musical theater company Nineties Productions
The question
Nineties Productions’ theater performances are a musical fusion of theater, literature, visual art and pop culture. Subcultures, well-known movements, icons and milestones in history: nothing is avoided. Just like in the performance WE ARE HERE about the first moon landing. It was up to De Wolven to make sure WE ARE HERE got as much publicity as possible and to boost the social media accounts.
Our actions
- Editing of press release;
- Approaching national and regional media (on- and offline);
- Ensuring the building of press relations between Nineties Productions and theater reviewers;
- Taking over the entire Facebook and Instagram:
- Content creation;
- Set up ad campaigns;
- coordinate events and win promotions;
- score with engagement.
Results
Through our actions and the pleasant cooperation with Nineties Productions and Paradiso Melkweg Productiehuis, the performance WE ARE HERE has received attention from critics and national newspapers such as Parool and Volkskrant. The Facebook page has grown considerably as has the Instagram page. During the tour at theater festival Oerol they have received a lot of attention on television, radio and online via “Opium on Oeral”.
