Pr & social media: OCW KRACHT on Tour

The question
Stimulate women to discover, use and cash in on their talents, and make them aware of the importance of financial independence. That is the goal of the government campaign KRACHT on Tour, initiated by Jet Bussemaker, Minister of Education, Culture and Science. It is up to De Wolven to bring this campaign to the attention of citizens by means of media coverage.

Our actions
To highlight good, media-relevant messages from the campaign, and bring them to the attention of national, regional and local media. Through:

  • Developing press releases and content;
  • Personal approach to key media;
  • Organizing all press around Queen Maxima’s presence;
  • Managing social media, such as the Facebook page.

Results
Online we reached over 15 million people with the message. National media like Telegraaf, AD, Trouw and NRC paid attention to KRACHT on Tour and its themes. Minister Bussemaker joined Koffietijd together with a woman who started a new career thanks to KRACHT on Tour.