Publicity for a peek into the pot behind you
It’s still a taboo subject, even though we all do it! And all that feces – for as long as we can remember – needs to be discharged somewhere. This need gave rise to the toilet. And it comes in many shapes and sizes. Reason enough for Cube Design Museum to be the first in the world to organize an exhibition on the design of toilets.
The exhibition ‘Everything You Always Wanted to Know About Toilets*But Were Afraid to Ask’ has a double meaning: on the one hand our own culture, the history and future of design for defecation, on the other hand the lack of sanitary facilities, the consequences of this in less developed countries and the solutions that can be devised for this. An exhibition with which Cube design museum wants to further build on its reputation and position as a museum that focuses on design with an impact on the world.
Approach: a big message
The Wolves sifted through the collection pieces and selected the gems. What emerged… Besides being a world first in terms of subject matter, the exhibition had another unique feature: never before had so many royal toilets been on display in one place. The main press was invited for a press preview and received highlights of the exhibition selected for them by digital mail. We delivered ‘a big message’ with a physical invitation in the form of a Squatty Potty to about ten media outlets.
Result: great fun on radio, print and online
Design museum Cube in Kerkrade has perhaps the best exhibition for a summer family outing.
exhibition for a summer family outing: all about toilets. Het Parool
‘This is one of the 14 predicted cultural highlights.’ De Volkskrant
‘This is something special. I hope we have some time to spare this weekend.
this weekend.’ NPO Radio 2
Praise in newspapers and great fun on radio 1 and 2, radio 538 and BNR Nieuwsradio. Various magazines also paid attention to the expo, from Quest, Tros Kompas and &C to Royalty, Blauw Bloed and Privé. The success was reflected in the highest media value of all exhibitions of the year at Cube.
"Being busy for weeks on end with a seemingly flat subject of 'poop and pee' offers numerous witty and insipid word jokes and the greatest fun among themselves and in contact with media. What makes this exhibition special is that it offers a light-hearted hook for a loaded message; the necessity of sanitary facilities and the solutions for related social and environmental problems. Design with impact on the world. That's what I like to work hard for!
Zoé Déjean, pr-advisor
