The sustainable story of Superunie
The effort for sustainable trade is necessary until sustainable trade exists. That is Superunie’s starting point, which is why sustainable trade is an integral part of the purchasing process. Because the organization wants to be transparent, Superunie asked De Wolven to create a good basis for their communication about these sustainable steps. So that stakeholders can gain insight into the activities, results and challenges that the purchasing organization has on its way to transparent, safe, animal-friendly and healthy chains.
Approach: a green thread
Many organizations are unaware of all the content that already exists. From texts to innovations and peer initiatives. Our approach is to bring this to the surface with clients and discover what their true story is and how they can stand out without losing sight of their core mission. At Superunie this has led to a green corporate story so that initiatives, resources or actions can always be tested against it. The next step is of course to share Superunie’s story.
“We have now been working with PR and communications agency De Wolven for a year. They understand their business and are very pleasant to work with. They think along with you and are flexible. In this relatively short time they have come to know Superunie well and together we are continuing to work on bringing our sustainable steps into the limelight. A fine partner who can certainly be recommended!”
Cindy Verhoeven – manager sustainable trade -Superunie
Result: the first resources
Superunie’s new website is a first initiative in actively bringing out stories. This platform forms the basis and is continuously supplemented with relevant information. Such as a sustainable annual report formatted as a digital magazine (made possible by Wolf Zoé Déjean). But also new developments in the field of packaging and with product pages that provide more insight into the chain of, for example, bananas. The website is the starting point from which we make choices about the approach, means and execution. For example, how can we not only inform but also involve stakeholders? We are now in this phase, so hopefully in the future more news about our activities for Superunie.
"My brain and heart immediately go 'on' from a customer like Superunie. An organization that at its core is already taking many wonderful sustainable steps, but is itself too down-to-earth and modest to communicate about them. Then you know that you can make a relevant contribution to sharing their story. What's more, extra valuable when this visibility also inspires others to commit to more sustainability."
Jill Bakker, PR Advisor
