Kvik Netherlands achieves largest sales growth ever in 2021

Also in 2022, the kitchen manufacturer wants to grow and is looking for new franchisees for this purpose

In 2021, Kvik Netherlands has 35% more turnover than in 2020. Never before has the kitchen manufacturer experienced such a large growth in one year. With this, Kvik shows a different picture than the kitchen, flooring, and DIY industries in the Netherlands, figures from CBS show an average sales decline of 0.9% compared to 2020. Kvik’s success over the past year can be explained in part by the increase in the number of branches. The increase in the sustainability of kitchens may also play a role in the success. In 2022 Kvik has plans to continue its growth, for example several new store openings are planned and the company is looking for franchisees to run these new stores. 

This is the second year in a row that Kvik Netherlands is experiencing strong growth. “It’s good to see that we are building more and more awareness in the Netherlands and our kitchens are being sold frequently,” says Meike Hoek de Jong, Marketing Manager Kvik Nederland. “One reason we have grown so fast is the increase in the number of stores. This makes us more visible in different regions.” Corona has also played an important role, according to Meike. “Many people started to renovate their homes during this period. That often includes a new kitchen.”

Dutch people love green, Danish designs
The company’s sustainable direction may also play a role in its growth. In recent years, for example, Kvik has put a lot of effort into reducing its C02 emissions. As a result, Kvik has been producing CO2-negatively since the beginning of 2021. To achieve this goal, Kvik has started to use more sustainable materials, among other things. For example, in 2020 Kvik introduced the Ombra Green, Kvik’s first-ever kitchen to use only wood from certified sustainable forestry and recycled plastic bottles. Since then, this applies to all Kvik kitchens and some kitchens even consist of 40% recycled materials, including recycled MDF, a first in the kitchen industry.

“People are consuming more and more responsibly and are increasingly paying attention to the sustainable aspects when buying a product. With the Ombra Green, we therefore appealed to a whole new target group at once.”

Kvik is looking for women
In 2022, Kvik wants to continue its growth. In the provinces of Zeeland, Drenthe, Utrecht, Noord-Holland and Zuid-Holland, the company wants to open new branches. “We are looking hard for new franchisees in these regions. Anyone with a heart for interior design, Danish design and entrepreneurship is welcome to apply with us,” said Hoek. “I hope that many women with an affinity for interior design will also take the step to work as a franchisee for Kvik. The kitchen industry is still mainly dominated by men. We see that our female franchisees are successful and fit well with the brand. I therefore call on women to apply as well.”

More information is available at: https://www.kvik.nl/over-kvik/franchisenemer-worden