A strategic communication course for the Public Prosecutor’s Office in Rotterdam
If you work in the communications department of the Public Prosecutor’s Office in Rotterdam, the delusion of the day determines the content of your work. From human trafficking to a major drugs bust or a high-profile court case. Meanwhile there are journalists who have to be served from early morning to late at night. There is a need among prosecutors to pay attention to strategic communications. Themes that tell the story of the valuable work they do. But how, when time always catches up with you?
Approach: a clear and visible course
A clear plan for your communication is indispensable for giving an organization direction. This requires choices to be made and an external view can help to determine priorities. De Wolven developed a tailor-made strategic session for the communications managers at the Rotterdam Public Prosecutor’s Office. The session zoomed in on the communication needs and their personal mission: “Which theme deserves more attention? But also: ‘How can the team contribute by working more efficiently with each other’.
Result: a firm grasp of the communication steer
Writing last-minute press releases, extinguishing fires, solving issues, helping case officers with unexpected media attention. The fact remains: as a communications advisor at OM Rotterdam there is always work to be done. But those who have agreed clear strategic frameworks can also put a stop to short-term thinking. Thanks to the strategic communication session, a basis has been laid for a clear course that everyone can fall back on.
"Sometimes one session can be enough to make people see that they actually already know the answer. The Wolves can't take the pressure off. The delusion of the day remains. That is also the charm of their job. Communication is choosing and unconsciously they had already made the choice. Nice that we were able to make the final push."
Jill Bakker, Senior PR Advisor