Corporate communication for WPG Publishers
WPG Uitgevers is an independent group of media companies that had its origins in the former resistance magazine Vrij Nederland. WPG is an organization in motion. With brands like VN, De Bezige Bij, Voetbal International, Happinezz and AW Bruna it is a major player in the publishing industry. The organisation wants to make this visible to its stakeholders by drawing attention to the WPG brand.
Approach: development of corporate story and implementation on location
Being recognizable with a clear story, getting it right and embedding it in the organization. That is something De Wolven likes to work hard for. Together with the team of WPG, we worked on a sharpened story and then made it actually visible. By literally working on the communication from within the company and being visible there as a department.
Result: a grip on communication
We translated the corporate story into texts for the website, vacancy texts and a core message for the media and social media. The communication was structured and a communications consultant was appointed to further develop the corporate communication.
"It's great to actually be at the client's location once in a while. Then you feel the culture and know even better how communication can make a structural contribution to the goals of the organization. In addition, it is a gift to work for media as a public relations consultant."
Leonne van de Ven, Director
