Pr-check: Vrije Universiteit Amsterdam
The question
How do journalists experience contact with the VU? What impression do you get of the VU when you see the most recent publicity? And how can we dot the ‘i’s’ of the new communication plans? De Wolven was asked to think critically about this. In collaboration, of course, with the VU’s own communications team.
Our Action
The Wolven applied the Pr-check to the VU. With this tool, communication departments of organizations can check in a low-threshold way whether and how they can optimize communication with the press and their target group. We tested the current working method against the practical preferences of the press and gave advice on possible improvements.
The results
Quote Aukje Schep, spokesperson VU: “The Wolven have helped us with the PR check to take our media strategy and its implementation a step further. Eva and Jill think with you, are analytical and critical in a very constructive way. And they are also pleasant and sympathetic to work with. The PR check is highly recommended if you want to go through your media policy again.”
