Pr-partner: Mood Media
The question
Stores, restaurants, banks or garages: a space is at its best when images, sound and scent, among other things, are in harmony. That’s where Mood Media comes in. This company is market leader in the field of creating perception and in-store solutions for retailers’ brands and hospitality operators. It was up to De Wolven to continuously bring the services of Mood Media to the attention of potential clients.
Our actions
- We picked out themes from Mood Media’s story that were relevant to trade media and approached the media with them;
- We linked experts from Mood Media to online platforms to share their knowledge, including through blogs;
- We engage regularly with Mood Media to hear what the company is up to, and look for new stories to approach media with.
The results
Two Mood Media experts were awarded permanent blogging positions on a major marketing website. Additionally Mood Media was featured in major entrepreneurial media (including RetailNews, Sprout and Misset Horeca) and national daily media (BNR, Metro, NRCQ and de Volkskrant).
