Social media campaign: Everyone has a say
The question
From a Limerick contest to a creative writing workshop, the Week of Dutch is annually full of language activities. To put the Week in the spotlight, the Taalunie asked us to develop a social media campaign. The goal? To generate more engagement and reach on their Facebook page in the run-up to the Week.
Our actions
We created a campaign that was entirely dedicated to the existing slogan: Everyone has a say. Each week a different language theme was addressed, from funny children’s sayings to favorite words and very Dutch sayings. In addition to stimulating content, we also made short films that matched the theme. Well-known Dutchmen and a Fleming told their language anecdote and gave the viewer the go-ahead to share his or her story too.
The results
During the campaign period from September to October, the organic reach increased by an average of 400%. A number of posts were also ‘boosted’ even further with a small budget, which gave the reach an extra boost. The average number of reactions to the posts rose by 500%. Mission accomplished!
PS Check out the campaign videos below.
