Social media campaign: iktoon
The question
Art belongs to everyone. Because, did you know that more people are in a choir than at soccer? With this message, the LKCA (National Knowledge Institute for Cultural Education and Amateur Art) is putting amateur art in the spotlight during the national iktoon month. De Wolven’s task is to create an online community on various channels that actively promotes this core message of iktoon and to ensure online visibility in the broadest sense of the word.
Our actions.
- Coming up with the strategy on two channels (Facebook & Instagram & Social influencers);
- Creating the daily content & Webcare;
- Designing visuals and creatives for ad campaigns;
- Setting up and managing ad campaigns;
- Actively engaging the community with the core message and during iktoon month.
The Result
With the right content, we reached a lot of people and grew the existing Facebook by 300%. We achieved very good engagement through clever use of the advertising budget on the right posts. Followers were engaged and regularly sent in their own artwork. The #iktoon was used over 300 times and many beautiful images were provided by loyal followers.
By using three influencers, we made iktoon visible among a young target group. +170,000 people watched the videos and #iktoon was also frequently used on YouTube.
In total, we reached 845,000 people in the Netherlands with all social actions, share actions and influencers, a huge success!
