The Care Circle gives employees a boost

Day and night, the employees of De Zorgcirkel are ready to provide help and care during the Corona epidemic that has gripped the world. The Care Circle wants to let its employees know that they greatly appreciate the efforts of all employees. In a short period of time, a package of initiatives has therefore been developed to give them a boost. Pr- and communication agency De Wolven is helping the care institution with the development and implementation of this internal communication campaign. 

Personal message and appreciation central

To structurally support the employees and show appreciation for their efforts, De Zorgcirkel worked with communications agency De Wolven to develop a strategy that focuses on personal attention. This was a challenge for an organization with over 4,200 employees working at various locations. In addition to a personal video message that was distributed internally, in which the management addresses the staff, a video concept was conceived and made within 48 hours in collaboration with production house RubenPaulRuben. In it, all regional directors and the board of De Zorgcirkel express their appreciation for the efforts of the employees. In addition, all employees received a card through the bus last week with encouraging words from the management and regional teams.

Besides the actions that have already been taken, more initiatives will follow over time to keep employees continuously involved. Options to better inform employees’ family members and promote employees’ physical health are also being explored.

Marre de Visser, senior advisor at De Wolven: “To realize a film in 48 hours, from concept to final result, is a challenge. Everyone joined forces to make it happen. The fact that we succeeded once again proves that if we all pull together, we can create something beautiful in a very short time.

Communication helpline for free consultation

To give companies extra support in this difficult period, De Wolven has set up a (crisis) communication helpline. Companies that want to spar, seek advice, get a fresh pair of eyes or need extra help can call the communication helpline on 020 620 3354 or email De Wolven at communicatiehulp@dewolven.com. A team of communication experts is ready to provide first aid in the field of communication, in the form of a free consultation.