Press launch: Museumplein Limburg

The question
Lovers of design, science and curious kids will enjoy the renewed Museumplein Limburg in Kerkrade. The three institutions, Columbus Earth Center, Continium Discovery Center and Cube Design Museum each tell part of the oldest story in the world: the relationship between man and the world in which he lives. It was up to De Wolven to generate as much media attention as possible around the opening of the renewed Museumplein Limburg.

Our actions

  • Identify interesting and media-generating information;
  • Translating it into usable content and developing press material;
  • Approaching the key media 1-on-1;
  • Organizing and supervising exclusive preview.

The results
Exclusive previews resulted in publications in NRC and Volkskrant. Metro, Elle, Elsevier, Kek Mama and BNR, among others, also paid attention to the cultural institutions around the opening. Thanks in part to these results, the intended number of visitors was amply exceeded in the first months after the opening. Another result: we became the permanent agency of Museumplein Limburg for structural support in the field of communications.