The Young Wolves: VeggieWorld publicity
The question
Viva las Vega’s wants to conquer the Netherlands with VeggieWorld, the largest vegan fair in Europe. Their mission? To inspire the public and let them experience what a plant-based future looks like. In the run-up to the fair they are encouraging the public to eat less animal products for thirty days with the VeggieChallenge. It was the Young Wolves’ honor to give this challenge a boost and to realize more publicity, visitors and exhibitors for the second Dutch edition of VeggieWorld through free publicity.
Our actions
- Collaboration with influencers and thus boosting the VeggieChallenge
- Media attention for VeggieWorld
- Collaboration with bloggers and influencers for publicity for VeggieWorld. Think of win actions, blogs and getaway tips.
The results
A doubling in the number of participants in the VeggieChallenge and over 2000 more visitors than during the first Dutch edition of VeggieWorld. During a period of two months there was continuous media attention for Veggieworld through, among other things, contests on blogs and radio. Attention in both traditional media such as Metro, AD and Telegraaf and on large lifestyle platforms such as Elle Eten, Grazia, Moderne Hippies, OneWorld.
