From piano-playing dogs to a record deal in New York
Composer and singer Bec Plexus (Brechtje van Dijk, 1993) released her debut album Sticklip in April 2020. A record with vocals, drums, synthesizers and groundbreaking electronics à la Björk, Goldfrapp and Frank Zappa. Plexus is no stranger to Dutch art music. She studied composition at the Amsterdam Conservatory, was a guest with piano-playing dogs on the Vrije Geluiden television program and wrote an opera and compositions for the Nederlands Kamerkoor and Nieuw Ensemble, among others. With her album Sticklip she turns the tables: eight well-known composers wrote the songs for her, after which she searched for suitable musicians for each song to complete the sound.
Two release shows were planned at Rewire Festival in The Hague and at Subbacultcha at nightclub De School in Amsterdam. Unfortunately COVID-19 threw a spanner in the works. Let’s go online! On Youtube and Facebook the ‘Bec Plexus’ 24h Livestream Release Party’ was organized. De Wolven supported Plexus by bringing their first record to the attention!
Approach: personal media approach
Sticklip is an album with a story. The first challenge was to put this story on paper in the right way. An invitation was sent out for the planned release shows and a week before the album was officially launched we approached relevant media personally to pitch Plexus’ story and a press release was sent out.
The result are two beautiful publications on VPRO 3voor12|3voor12, an article on nrc.nl and Gonzo(circus).
"It was not only Brechtje's debut record, but also my first time doing PR for an artist. I learned a lot and got to work with someone who is incredibly passionate. Really a cool project!"
Anne van den Nulft, PR advisor
