Influencer marketing & pr: GaiaZOO
The question
In the GaiaZOO zoo in South Limburg, you can admire around a hundred different animal species, from gorillas and rhinos to wolverines and lions. As a visitor, it seems as if you travel around the world in one day, right through the savannah or the rainforest where all the animals have plenty of space. In other words, it’s worth a visit. That is why GaiaZOO used De Wolven to make the zoo widely visible among a diverse target group and to generate free publicity during unique press moments.
Our actions
- In the run-up to the various school vacations, we sink our teeth into influencer campaigns with mom bloggers;
- We also provide structural support for media-defining moments such as the birth of the lion cubs in May 2016. How do we do it?
- Critically checking press releases and adjusting them if necessary;
- Personal approach to key media;
- Setting up, monitoring and implementing a successful influencer campaign;
- Watchdog function: spotting and exploiting opportunities for GaiaZOO;
Result?
Beautiful content on various channels and lots of engagement with the target audience. Through the influencer campaign, we generated win campaigns, unique content and reviews on prominent mommy blogs. In addition, the cub birth received a lot of on- and offline attention in national and regional media.
