Influencer event: opening CIRCL
The question
Do you know the story of the green oasis Circl on the Zuidas? In the business heart of the Netherlands, this circular hotspot with restaurant, rooftop bar, green roof garden and event and work spaces opened in the summer of 2017. But staying among the gray suits for sustainable entertainment, is that an option? Yes, Circl shows that it can be the meeting place where people from different backgrounds come together. The ABN AMRO team behind this concept was only too happy to share this with influencers in the world of art, architecture, food and lifestyle.
De Wolven was the lucky one and took on the challenge of connecting a motley collection of influencers at Circl.
Our actions
Event
Circl aims to stimulate the circular movement in the Netherlands by bringing together people who share their experiences and ideas. So what if we put a lifestyle journalist at the table with a hospitality expert and an art blogger? Food connects! That’s why we organized a culinary and circular journey through the building together with Circl.
The results
From personality Chef met Lef, to blogger Barts Boekje, from lifestyle platform Esquire to hotspot connoisseur Greater Venues. They and other influencers got a sneak preview. And… the thumbs up went up. According to them, there is now a real reason to come to the Zuidas! Extra fun: we were informed that they normally always attend events with the same people. So it was also a unique experience for the influencers present.
Watch the aftermovie of Mister Cocktail here.
